Social search engines refer to an enhanced version of the traditional search algorithm, enabling users to filter online social platforms and produce highly customized search results. Whether you are looking for a long-lost customer, spying on your competition or trying to catch up with the latest trends on Instagram, a social search engine lets you achieve the objective easily. Of course, social media platforms come with inbuilt search tools. However, these search tools are limited, allowing you to search for a specific database. Customers are using different social media platforms. How are you supposed to find social mentions across multiple social platforms? A potential drawback of using a platform-specific search tool is that you will spend a lot of time and resources to find out what is happening on social.
Keeping track of what is happening on each platform, requires a search tool that allows visibility on all platforms. A platform agonistic social search engine, uses a collective filtering algorithm, elevating interesting and relevant content. Different social search engines are available for use by businesses.
In this post, we will feature some of the best social search engines. Therefore, if you are looking for a social search engine, you have found the right page. Here is a top selection of the social search tools you can use.
1. Mentionlytics
Mentionlytics is a complete social media search engine allowing users to discover trending topics. This social search tool lets you discover everything relating to your brand, the competitors and other relevant keywords. It scans all social media platforms and displays relevant results on a single dashboard.
Social search using Mentionlytics is a simple process. All you need to do is set up your Mentionlytics account, enter the keyword you want to search and relevant results will be displayed. Therefore, you can discover mentions, relevant news and receive alerts on your email address showing you relevant search results.
Mentionlytics uses an advanced artificial intelligence-powered algorithm. This allows the users to monitor products, customers, and look into what their competition is up to. Therefore, the user is able to see the big picture of what is being said about a brand. Here are some of the top features offered by Mentionlytics:
- Allows the user to search using different languages
- Discovery of who your top influencers are
- Integrates to different social media and web applications including Trello
- Allows users to discover and prevent social media crisis across all major platforms
- User-friendly and an affordable social search tool
2. Social Searcher
This is a free social search engine allowing users to search across all major social media platforms. The search engine effectively allows users to search social networks in real-time, providing an analytical report. It is resourceful for organizations and individuals who would want to monitor public social mentions.
Social Searcher, will measure and track mentions, presenting the results in an easy to use dashboard. The tool helps in streamlining social monitoring, hence allowing businesses to take advantage of opportunities. Therefore, with the tool you can discover customer’s feedback, letting you respond on a real-time basis. Apart from notifying you of the social mentions, Social Searcher presents actionable social analytics, helping in assessing the performance of the content that is shared via social media. Thus, you can get to know the behavioral triggers, allowing customization of content to target relevant audiences effectively.
Here are the features that come with Social Searcher
- Sentiment analysis
- Allows discovery of popular hashtags
- Gives insights on your audience
- Actionable social analytics
- Track the actions of your influencers
- Explore social media mentions
3. Mention
This social search engine allows companies to analyze the performance of social media campaigns. This social search tool enables real-time analysis of brand mentions and tags. The platform will analyze mentions across different social media platforms. Therefore, if you want to maintain an active presence across multiple platforms, the Mention tool will simplify your mission. This is through tracking and reporting what is said about brands, competitors and products.
With Mention, the user can track everything easily, and get real-time reports. It is built with the Boolean search helping businesses to zero on specific brands, or competitors, hence producing precise market research. The social search engine is effective when it comes to engaging your audience across multiple platforms. Here is a quick overview of the features available:
- Allows users to keep real-time data hence tracking campaigns and performance
- Lets users to search social media platforms for specific keywords
- Provides an aggregated single stream of information
- Provides custom email alerts
- Separate breakdown based on sentiments
4. Pipl
Pipl is one of the top social search engines providing information services from millions of sources including social media platforms. Organizations and individual users can use Pipl to search using different parameters, including brand names, phone numbers, user names, and email addresses. This Social Search Tool provides access to different information relating to demographics, contact information, and professionalism.
Using Pipl, organizations can come up with better-targeted content, enabling them to reach thousands of prospects. To enhance the user experience, Pipl collaborates with strategic technology vendors who offer complementary products and services. This enables the platform to provide clients with more value from the available information. The tool provides social search capabilities that are ideal for those interested in:
- Identifying verifications
- Helping in investigations
- Data enrichment
- eCommerce
- Financial solutions
- Marketing and sales
- Recruitment
5. Snitch.Name
Are you tired of having to look into various places in order to find information about your customers? If you are interested in searching for information that relates to your brand or products, Snitch.name is the social search engine you may require. Snitch.name provides important information helping to discover how organizations rank on social platforms. Therefore, it is referred to as the central gateway for social media search use.
Although Snitch.name is not developed to look fancy, it helps businesses to solve the social media-monitoring problem. This is through enabling the building of social services that help in deciding on the profiles to target when marketing online. A search can be conducted by sampling entering the search term in the search box found on the websites home page. The tool presents results from different social media platforms.
With Snitch.name, you can enjoy the following features:
- Discover the important social media user data
- Access to reports from different social media platforms
- Simple and easy to use social search engine
6. Buzzsumo
This is a popular social search engine, designed to help marketers to find and research data. The platform features ease of monitoring mentions and discovering brand influencers. With hundreds of marketers using Buzzsumo to discover social media occurrences, it is enough proof that the platform is designed to provide success when it comes to targeted marketing.
Buzzsumo is a powerful tool, designed and built to provide competitor intelligence helping in performance benchmarking. The tool is also resourceful when it comes to building your content strategy. Therefore, if you are looking for the best approach for creating compelling content, use Buzzsumo to discover who your followers are and gain insights on behavioral triggers. It provides a powerful ability when it comes to crisis management, helping to protect a brand. Another Buzzsumo potential use case is in Digital PR, as the tool allows sharing with the people who matter. This is important as it accelerates the spread of positive reviews by letting organizations discover and re-share positive user-generated content.
To use Buzzsumo free of charge, simply enter the search keyword and click search. If you prefer a paid plan, you can switch to Pro, Plus, Large or the Enterprise paid plans. Choose a paid plan that suits your requirements.
Buzzsumo provides the following features:
- Gives insights on most shared content
- Allows the user to carry out content analysis
- Access to trending news
- Find social media influencers
- Real-time monitoring
7. Mahalo
This is a subscription-based alert channel allowing users access to different reports relating to online mentions. The social search engine is optimized to provide search results based on impact and quality. The platform allows the user access to information relating to the latest trends, and news that relate to their industry. This allows you to make informed decisions; hence, you can stay ahead of the curve. The platform features different categorizations, and the user can select the category that they want to follow. Described as the human-powered search engine, Mahalo provides the users an Omni-experience, when it comes to accessing information. It comes with an improved deployment and a great ability to stay current when it comes to technological occurrences. The features are:
- Modern architecture and search engine design
- Rich set of features allowing seamless access to multiple social platforms
- Advanced data analytics and integration to cybersecurity features
- Competitive pricing compared to similar products
8. Keyhole
This social search engine allows users to take advantage of advanced analytics and media monitoring, enabling them to understand the full volume of any conversation. The tool provides users an ability to monitor the trending hashtags and tracking of keywords. The social media monitoring tool gives access to real-time and historical data, hence you can go back and review what you could have missed.
Keyhole is designed for use by agencies and enterprises, providing them proper social media analytics, which is critical for business continuity. The product is ideal when it comes to tracking accounts and social media mentions. The tool features a convenient approach for users to gain insights into engagement levels helping to boost marketing strategies.
The keyhole features include:
- Social measurement
- Sentiment analysis
- Influencer identification
- Social reporting
- Social listening
9. BoardReader
Developed to address the shortcomings in social media monitoring, BoardReader is an accurate and effective way to discover social media mentions. The application helps in searching and locating, while it displays information from multiple web sources. The application works as an online feed aggregator, giving businesses access to informative data analysis. It gives the user the ability to streamline the search by specifying the information, to ensure only relevant detail appear on search results.
- A convenient social media search engine letting organizations pull in results from online forums.
- Platform-specific Social Search Engine
If you need to find something from a specific social network, you can easily do so using the inbuilt search tool. However, the limitation is that you will only find results from the specific platform. Therefore, using the network-specific advanced search tool is recommended when you are not interested in finding out what is happening on the other platforms.
Examples of network-specific social search tools include:
- Facebook Search
- LinkedIn People / Job Search
- Twitter Search
- Instagram search
- Trello Search tool
The social platform-specific search tools are free to use. These tools also provide the user’s alerts on email or even the inbuilt notifications feature.
Social search engines provide businesses an opportunity to monitor and analyze different parameters. Therefore, with the findings, marketers can be able to make strategic decisions. If you are using social search engines, you can focus on different user groups. Therefore, it is upon the user to find a social search tool that enables them to find information in real-time, while being able to view it in different formats.
[Source: This article was originally published in www.mentionlytics.com ]
