How to Submit Your Site to Yahoo Search


If you have a website you are working on that you would like to get “noticed” by search engines, submitting the URL of this website formally to search engines and directories can sometimes make a difference in how long it takes to the site indexed.

Yahoo is both a search engine and a directory. By submitting your site to Yahoo’s human-edited directory, you may have a better chance of being found by purely spider-driven engines (such as Google).

However, best practices nowadays don’t necessarily require specific site submission; simply publishing a site online and allowing search engine spiders to see it will get websites into search engines. The steps outlined in this article go beyond that initial publishing, and while they do not guarantee better search engine placement every little bit helps.

It’s best to figure out exactly where your site or content may fit in the Yahoo structure before submitting all of your information to anything that has the word “submit” in it. Expect a “reasonable delay” when using any of these site submission options,and again, do not rely on these processes as the key factors that will get a website more traffic or higher placement in search engine results.

There are seven ways to submit a site to Yahoo. In this article, we’ll go over them briefly. Note: some of these processes may be slightly different than at the time of this writing.

  • submitting your site for free
  • mobile sites
  • media content
  • Yahoo search index
  • sponsored search
  • products
  • Yahoo directory
  • Yahoo standard submission

Submitting Your Site For Free

The Yahoo Site Submit option is easy and free. All you have to do is enter the URLof the site you’d like to submit to be included in the Yahoo Search index.

Anyone who wants to choose this option must have a free Yahoo ID in order to do this (registration required).

Yahoo Mobile Sites

You can submit your xHTML, WML or cHTML mobile site for inclusion in Yahoo’s mobile search index. Again, just submit your site’s URL; the process is quite easy.

Yahoo Media Content

If you have audio, video, or visual content, you can submit your content to Yahoo Search via your media RSS feed. This process seems to change fairly often.

Yahoo Search Submit

Yahoo’s Search Submit Express option is not free, but you do get guaranteed inclusion within the Yahoo search index. Pricing of this option varies. Make sure to read the Yahoo Site Submit guidelines thoroughly before choosing this option; you want to make sure it’s the best option for your site since it does cost money.

Yahoo Sponsored Search

Yahoo’s sponsored search option allows your site be listed in sponsored search results across the Web. You are in charge of your position by the amount you bid on keywords, and when you choose this option, you get people who are looking for what you’re selling.

Yahoo Product

You can submit your products for inclusion in the Yahoo shopping index. This option has variable pricing; again, make sure to read all the information before making your decision.

Yahoo Travel

The Yahoo Travel Submission option allows you to “promote your offers in Yahoo! Travel’s Deals section where users search for timely deals and offers.” You have two pricing options here; pay for performance (you only pay when someone clicks an ad that takes them directly to your site), or category-based pricing (prices based on specific categories).

General Yahoo Site Submission Guidelines

Always, always, always read the fine print first before submitting your site or product to Yahoo. You don’t want to pay for something that turns out to be the wrong option for you. In addition, follow the guidelines that Yahoo asks you to follow precisely.

This will make the whole process much easier. Last but not least, expect a reasonable amount of time to be included in the Yahoo search index, and do NOT keep submitting your site or product over and over again. Once is enough.

Please note: search engines make changes to their data and policies almost daily, and this information may not reflect these latest changes.

This article was published by Wendy Boswell


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